CATEGORY |
4
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3
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2
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1
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1. Visually appealing |
Inviting opening page that
draws visitors in. Graphics used sparingly and effectively. Text
alternatives to increase accessability; text is easy to read with good
contrast between background and text. |
Inviting opening page that
draws visitors in. Graphics used sparingly but not effectively.
No text alternatives to increase accessability. Contrast between
text and background is adequate. |
Opening page is not
inviting. graphics dominate the pages, text is difficult to read. |
Opening page is
unattractive. Graphics dominate the pages. Text is not
readable. |
2. Valuable, useful and
/or fun |
Information is credible,
immediately useful original content. Content is timely, well-edited
information that is updated regularly. All information is relevant to
the intended purpose and compliant with copyright guidelines. |
Information is
credible. Content is timely, well-edited information that is
updated regularly. Compliant with copyright guidelines. |
Information is
credible. Content is timely, well-edited information. |
Information is
credible. Content is not timely or well-edited. Copyright
guidelines are not followed. |
3. Intuitive on-page
navigation |
On-page hyperlinks use
good signposts and returns. Clearly marked graphic elements being used
as links. Back, forward, next and previous buttons are distinct. |
Clearly marked graphic
elements being used as links. Back, forward, next and previous buttons
are distinct. |
On-page hyperlinks do not
use signposts and returns. No graphic elements are used as links. No
back, forward, next and previous buttons are used. |
On-page hyperlinks are not
clearly marked. No graphic elements being used as links. No back,
forward, next and previous buttons are used.
|
4. Well-organized |
The structure is well
balanced and provides visitors information that shows where they are
at, where can they go from here and where they came from. |
The structure is well
balanced and provides visitors information that shows where they are
at, where can they go from here and where they came from. |
The structure is not well
balanced. Does not provides visitors information that shows where they
are at. |
The structure is
haphazard, provides visitors no information that shows where they are
at, and has no logical flow. |
5. Load time |
The pages typically load
very quickly (10 seconds or less) on a 54k modem due to small graphics,
good compression of sounds and graphics, and appropriate division of
content. |
All pages typicially load
reasonably quickly (10-15 seconds) on a 54k modem due to small
graphics, good compression of sounds and graphics, and appropriate
division of content. |
One Web page typically
takes more than 15 seconds to load, but the others load quickly. |
Web pages typically take a
more than 15 seconds to download due to large graphics, animations,
sounds, etc. |
6. Images (accessibility) |
All images, especially
those that are used for navigation, have an ALT tag that describes the
image and its link so people who are visually impaired can use the Web
site well. |
All images used for
navigation have an ALT tag that describes the image and where it links
to so people who are visually impaired can use the Web site well. |
Most images used for
navigation have an ALT tag that describes the image and where it links
to so people who are visually impaired can use the Web site well. |
The needs of visually
impaired Internet users are ignored. |
7. Color Choices
|
Colors of background,
fonts, unvisited and visited links form a pleasing palette, do not
detract from the content, and are consistent across pages. |
Colors of background,
fonts, unvisited and visited links do not detract from the content, and
are consistent across pages. |
Colors of background,
fonts, unvisited and visited links do not detract from the content. |
Colors of background,
fonts, unvisited and visited links make the content hard to read or
otherwise distract the reader. |
8. Background |
Background is
exceptionally attractive, consistent across pages, adds to the theme or
purpose of the site, and does not detract from readability. |
Background is attractive,
consistent across pages, adds to the theme or purpose of the site, and
does not detract from readability. |
Background is consistent
across pages and does not detract from readability. |
Background detracts from
the readability of the site. |
9. Fonts |
The fonts are consistent,
easy to read and point size varies appropriately for headings and text.
Use of font styles (italic, bold, underline) is used consistently and
improves readability. The fonts are consistent, easy to read and point
size varies appropriately for headings and text. Use of font styles
(italic, bold, underline) is used consistently and improves readability. |
The fonts are consistent,
easy to read and point size varies appropriately for headings and text. |
The fonts are consistent
and point size varies appropriately for headings and text. |
A wide variety of fonts,
styles and point sizes was used. |
10. Graphics |
Graphics are related to
the theme/purpose of the site, are thoughtfully cropped, are of high
quality and enhance reader interest or understanding. |
Graphics are related to
the theme/purpose of the site, are of good quality and enhance reader
interest or understanding. |
Graphics are related to
the theme/purpose of the site, and are of good quality. |
Graphics seem randomly
chosen, are of low quality, OR distract the reader. |